2012

March

Youku announced a merger with Tudou, setting the stage to unite two of China's largest internet companies.

April

Youku and Tudou accounts became officially interconnected – as of today, users logging in to either site automatically had access to all features and services of both.

August 23

The Youku Tudou merger was officially completed and Youku Tudou Inc. was born.

September

Youku Tudou Inc. introduced a fully unified advertising system.

2013

March

Youku Tudou Inc. entered into strategic cooperation with Korea's TVB, making TVB's classic repertoire as well as popular copyrighted new media available for Youku and Tudou's massive user base.