Youku Tudou Inc. is China's leading Internet television company. Our mission is to become the primary source of video content and to build a media and entertainment ecosystem for the global Chinese audience over a multi-screen platform. From user generated content to partner generated content to original content to licensed professional content to movies, we are sharing enlightening entertainment for our users.
Youku Tudou is home to China's two largest online video and television platforms, Youku.com and Tudou.com, and reaches a combined 80% of Chinese Internet users, with a total of 500 million+ unique viewers every month. Meanwhile, our mobile traffic exploded to hit 500 million daily views as of July 2014 and is still expanding.
Beginning in 2007, Youku began syndicating movies and TV shows for its users and later in 2009, began creating its own original content. In 2014, Youku also launched a film division called Heyi Film in order to leverage big data to produce films to the tastes of the Chinese audience in the multi-screen age and improve film marketing and distribution. Currently, Youku Tudou is advancing its original content by partnering with premium production companies from around the world.
Youku Tudou has quickly become a premier destination for world-class advertising, as well as, partnering with hundreds of brand advertisers over the past several years, including household names like P&G, Coca-Cola, General Motors, Apple, Lenovo, Samsung, and China Mobile.
Youku Tudou was created from a merger of Youku Inc. and Tudou Inc. back in August of 2012. The company’s stock is publicly traded on the NYSE under the ticker symbol YOKU.