Youku Tudou Collaborates with Sina for Content Promotion
BEIJING, June 7, 2013 -- Youku Tudou Inc. (NYSE: YOKU), China's leading Internet television company ("Youku Tudou"), today announced a strategic content-sharing alliance with SINA Corporation ("SINA"), an online media company servingChina and the global Chinese communities. Under the deal, in exchange for access to Youku Tudou's video library, Sina will leverage their PC and mobile platform to promote Youku Tudou's licensed content to its users on Weibo. The multi-screen strategic collaboration also draws on huge gains in mobile traffic for both companies – 76% of Weibo's daily active users access Weibo through mobile devices, while Youku Tudou counts 170 million daily mobile views.
This collaboration builds upon the existing close relationship between Youku Tudou and Weibo users. Sharing Youku and Tudou videos has long been one of the most popular activities on Weibo. According to the most recent report from Deutsche Bank, in April, videos from Youku platform represented 47.7% of videos retweeted on Weibo, the most for any video site while content from Tudou platform earned the second-most retweets, with 15.9%.
Youku Tudou's content is scheduled to be promoted throughout Weibo starting in July. The promotion takes multiple forms including through personalized recommendation section embedded between micro-blogging posts. Search results for movies and TV dramas will provide direct thumbnail links to watch the title instantly. "Home page" for each title will be set up to provides direct links to watch it on Youku or Tudou platforms and feature reviews, mentions of that title from other Weibo users, and other information that users might find useful. Also under the deal, Youku Tudou and Weibo will cross-promote each other's premium members and their content.
"Creating and sharing content is at the core of the Internet, and Youku Tudou's cooperation with social networking sites such as Weibo is a powerful move towards deepening consumers' online video viewing and sharing experience," said Dele Liu, President of Youku Tudou. "We look forward to showcasing our content in new and innovative marketing formats as we work to expand our lead in the online video industry."
Youku Tudou's extensive video library is one of the largest in China. As of December 31, 2012, our video content library contained more than 4,500 movie titles, 2,700 television serial drama titles and over 900 variety shows. Youku Tudou hosts user-generated content and creates award-winning in-house productions, two highly popular video categories that are available for viewing onYouku.com and Tudou.com.
About Youku Tudou Inc.
Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are among the most recognized online video brands in China. Youku Tudou's American depositary shares, each representing 18 of Youku Tudou's Class A ordinary shares, are traded on the NYSE under the symbol "YOKU."