Youku Widening its Lead in Mobile Video Traffic
BEIJING, July 30, 2013 -- New June data released by iResearch shows that Youku, a subsidiary of Youku Tudou Inc., China's leading Internet television company, racked up more daily unique visitors and more monthly time spent than its competitors iQiyi and PPS combined. The June iResearch metrics reflect that Youku's leadership position in mobile video is widened.
According to iResearch, Youku's 14 million daily unique visitors in June exceeds the daily unique visitors of its peers by a widened margin compared to earlier periods. In the month of June, iQiyi pulled in 7.9 million daily unique visitors, while PPS registered 6 million. Youku also bested the competition in monthly duration of use: its users spent more than 180 million hours on the mobile platform. Youku also came out ahead on monthly mobile app startup sessions, a measure of how many times a mobile app is opened per month. In June, the Youku app saw 1.3 billion startups compared to iQiyi's 490 million, and Youku's app had 1.4 times more monthly startups than iQiyi and PPS combined.
Youku's daily mobile video views also surged to more than 200 million in July, achieving a 100% growth over the daily video views in January, based on the Company's internal data.