Youku announced a merger with Tudou, setting the stage to unite two of China's largest internet companies.
Youku and Tudou accounts became officially interconnected – as of today, users logging in to either site automatically had access to all features and services of both.
The Youku Tudou merger was officially completed and Youku Tudou Inc. was born.
Youku Tudou Inc. introduced a fully unified advertising system.
Youku Tudou Inc. entered into strategic cooperation with Korea's TVB, making TVB's classic repertoire as well as popular copyrighted new media available for Youku and Tudou's massive user base.