2013 | 2012 | 2011 | 2010| 2009 | 2008 | 2007 | 2006 | 2005

2005

November

Former Sohu president and CEO Victor Koo founds 1Verge Information Technology as a USD 3 million search fund seeking opportunities to build the next generation of the Chinese internet

2006

June

Youku launches in beta.

December

Youku completes a USD 12 million round of financing. Youku officially launches

2007

The 'Year of paike': Youku promotes paike, a new breed of online content blending video blogging, on-the-ground eyewitness records of events, home videos, and mashups. For many users, paike fills the role that home videos might occupy elsewhere, thanks to the new availability of low-cost digital video cameras.

March

After a heavy blizzard hits the northeastern city of Shenyang, paike videos shot by Youku users bring coverage of the snowfall to a nationwide audience, while traditional media, snowbound, is less easily able to cover the event. CCTV, China's largest television network, rebroadcasts these Youku videos.This marks the start of a media cross-pollination in which television stations rebroadcast paike video -- a trend that has continued to grow to this da

July

Youku posts a video calling for help for a six year-old from a blue-collar family who had been diagnosed with leukemia. Internet users rally to the cause, organizing online and offline charity drives and raising enough money for the boy to have the operation he needed.

August – October

Youku sponsors a series of "One Day in China" video contests inviting users to submit videos on a different theme every five days for the chance to win cash prizes and featured space on the Youku homepage. Videos stream in around the clock as paike attempt to document the changing society around them, and millions of viewers tune in to follow them.

October

Lao Ren Yu Gou, a short feature about an old man and his dog, captures the hearts of netizens, and viewers thrill to watch the launch of the Chang'e 1, China's first lunar orbiter.

November

Paike join with Greenpeace in opposition to whaling. Youku receives USD 25 million in third-round financing.

December,Youku's daily video views surpass 100 million.

2008

February

Youku establishes its Shanghai subsidiary and East China Operations Center.

April

Youku establishes its Guangzhou subsidiary. Youku partners with Samsung to sponsor a content for paike video coverage of the Olympic Torch Relay. Paike from around the world upload videos of the torch relay passing through their towns.

June

Under Partnership Plan 1.0, Youku partners with media and rights partners to launch more than 100 official Youku channels for leading brands

July

Youku receives an "Information Network Broadcast Audio Visual Programming Permission Certificate" from the State Administration of Radio Film and Television (SARFT), authorizing it to broadcast video online, and a "Broadcast Programming Production Operation Permission Certificate" from the Beijing office of SARFT, authorizing it to produce audiovisual and broadcast content.

August

Youku receives the AlwaysOn OnMedia Top 100 Award.

November

Youku redefines itself as an Internet television company. As Chinese television stations broadcast only about 30% of TV serials produced, Youku fulfills the need for a new media syndication platform

2009

The “Year of Niu Ren”: Youku has been the launchpad for China's new stars, like the ex-busker called "Xidan Girl," the four-year-old hip-hop dancer Xiao Bao, and Tao Xiangli, who made his own submarine. They've all gained international attention because of Youku.

March

Youku launches Project Niu Ren, with the aim of promoting online talents. As part of the launch, Youku hosts a music concert featuring "Xidan Girl" -- a busker in Beijing's Xidan subway station who became a runaway success after a paike video of her was uploaded to Youku. Youku launches Online Theatre, featuring near-simultaneous licensed online broadcasts of popular television shows in high-definition.

April

Youku hosts the Nokia 5800 XpressMusic Interactive Online Concert, China's first live interactive webcast, attracting more than 6.5 million viewers.

May

Youku announces its 3G strategy, and launches its 3G mobile portal in time for World Telecommunications Day on May 17.

June

Youku premieres the self-produced Hip Hop Office Quartet, China's first web serial.

December, Youku broadcasts the China Mobile Migu Music Concert, a star-studded concert featuring performers from all over the Chinese-speaking world, to nearly 30 million viewers. Youku showcases grassroots talents in the Youku Top Talents Awards (Niu Ren) Ceremony. Many award winners achieve recognition domestically and internationally.

2010

January

As a founding member of the China Network Copyright Committee, Youku launches its copyright identification management platform, allowing it to identify and block uploads of copyrighted content. A solar eclipse visible throughout China leads to 10,000 paike video uploads from 25 provinces around the country.

March

Youku becomes the first online video site to partner with the Beijing Student Film Festival, helping participants in the festival get their works out to a wider viewership. With the launch of Youku Index, Youku becomes China's first online video site to offer real-time tracking of the platform's most popular videos.

April

Youku launches Partnership Plan 3.0, a strategy aimed at developing a healthier online copyright market in China through partnerships with copyright owners around the world. Youku announces Youku Original, a series of ten self-branded, self-produced short films with contributions from some of China's leading directors.

June

In partnership with the China Film Group and Chevrolet Cruze, Youku launches the Youku Original "11 Degrees New Media Film Project," featuring short films from ten promising young directors, as part of the New Media Film plan, which presents original content designed from the beginning to make full use of the opportunities afforded by an online platform. The "11 Degrees" series goes on to set records for viewer response, and is recognized by the 2011 Festival of Media Asia Awards in the category of "Best Contribution to a Campaign by a Media Owner." Youku is chosen as a "Rising Star" by China Entrepreneur magazine.

September

Youku becomes the first video website in the world to make all of its content viewable on the iPad and iPhone through both web access and software clients. Youku's self-produced series Hip Hop Office Quartet hits the milestone of more than 100 million views.

November

"Old Boys," the final film in the "11 Degrees" campaign, moves tens of millions of viewers within days of its release, becoming an online classic and catapulting the "Chopstick Brothers" -- the team responsible for the short film -- to overnight fame.

December

Youku becomes the first Chinese Internet Video company to list on the New York Stock Exchange, under the ticker symbol YOKU.

2011

January

Youku partners with Warner Bros. for transactional on-demand streaming of major new Hollywood releases through Youku Premium.

February

Youku receives online video licenses from SARFT enabling it to engage in professional content syndication, original content production, online video sharing, and video aggregation and indexing services.

March

Youku reiterates its commitment to protecting the interests of copyright holders by joining leading Internet and media companies in support of the UGC Principles, simultaneously announcing a more strict content fingerprinting system to prevent copyrighted content from being published.

April

With the exclusive debut of "The Ultimate Winner," Youku reunites with the "Chopstick Brothers," the team responsible for "Old Boys," the runaway hit short from the 11 Degrees New Media Film Project. In December, Youku partners again with the Chopstick Brothers to mark the fifth anniversary of the site's launch with the short film "Father."

May

Youku begins to offer tighter integration with its viewers' online social lives through Youku Link, a cross-platform synchronization product allowing viewers to share content, comments, and social activity between SNS platforms and Youku's own site.

June

After a beta period beginning in October 2010, Youku Premium officially launches. Youku signs a three-year digital distribution agreement with CAV Warner Home Entertainment adding more than 400 new and classic Warner Bros. titles to the Youku Premium library. Youku partners with the International Olympic Committee (IOC) to host an online video talent contest, "Ignite Your Olympic Dream," to celebrate Olympic Day,

August

Youku premieres its short film series "One Step Away," produced in partnership with Philips and Dong Music, to two million single-day views. Youku releases mobile and desktop clients, including iKu Mini, allowing users to enjoy Youku content on mobile phones, desktop computers, and HTPC-connected televisions, signaling the platform's expansion beyond web interfaces.

September

Market research firm iResearch releases online video industry ratings figures that report monthly UV figures of more than 300 million for Youku.

October

Continuing its expansion beyond the web, Youku releases clients for all major mobile phone and tablet platforms, including Android, iOS, and Windows Phone, to offer users a viewing experience tailored to fit the device of their choice.

November

Youku announces "Youku Presents," an initiative aiming to promote budding young filmmakers, with the premiere of "Operation Thanksgiving," a series of five short web movies. Youku Labs reveals Youku Classroom and Youku Music Box, two web applications providing new services using Youku's forthcoming public API. Festival of Media Asia Awards recognizes 2010's "11 Degrees New Media Film Project" campaign from Youku Original in the category of "Best Contribution to a Campaign by a Media Owner."

December

Youku hosts the Youku Index Awards Gala in Beijing to recognize, among others, the 30 television serials receiving more than 100 million views in 2011.

2012

January

Youku and Twentieth Century Fox Home Entertainment sign a licensing agreement bringing 250 new and classic Fox titles to Youku Premium. In March, Youku expands on its Hollywood partnerships for Youku Premium via a 200-title licensing agreement with Lionsgate. In April, Youku and CBS sign an agreement to bring top CBS reality series to Youku's platform, and in June, Youku and NBC Universal Films sign a five-year buy-out licensing agreement.

February

Youku continues its support for paike culture with the launch of a dedicated iOS/Android mobile app for video blogging, allowing users to shoot and share wherever they go. Youku and CCTV-6 subsidiary m1905.com sign a year-long agreement for on-demand viewing of domestic film titles through Youku Premium. Youku partners with the International Olympic Committee (IOC) to establish the official Chinese channel for the IOC . Later in March, Youku partners with the IOC for its global "Best of Us" campaign.

March

Youku and Tudou announce that they will merge to form China's largest, most comprehensive online video company. Youku Original launches its year-long "Beautiful 2012" campaign with the debut of four "micro movies" from leading directors Gu Changwei, Tsai Ming-liang, Ann Hui, and Kim Tae-yong at the Hong Kong International Film Festival. Tsai's short, "Walker," is later selected to screen on the closing night of Critics Week at the 2012 Cannes Film Festival. Youku Original and Buick debut "Infinite Drive," a series of 12 micro movies from the internationally renowned Chinese directors Wang Xiaoshuai, Lu Chuan, Teng Huatao, and Hao Lei.

April

Youku receives an Internet Publication License from the General Administration of Press and Publication (GAPP) enabling the company to publish and distribute audiovisual content over both internet and mobile networks

June

Drawing upon its strong cross-media relationships, Youku joins with satellite TV companies and record labels to debut "Legendary Me," an online talent show where successful contestants can win television performance deals or recording contracts on the spot. At the 2012 Apple Worldwide Developer's Conference (WWDC), Apple announces that the next versions of its desktop (OS X Mountain Lion) and mobile (iOS 6) operating systems will feature system-level integration with Youku's service.

2013

January

Youku announced that its daily visits from mobile devices had exceeded 100 million.